For example - What did Starbucks gain, then invested in it's Facebook fan base - acquired in part with several big ad buys. Now it;s 6.5 million fan base which is worth $23.4 million in media annually.
How we get this number - The company's findings are based on:
- impressions generated in the Facebook news feed
- the stream of recent updates from users' networks.
Stats, by "Virtue"