In 2006—after 22 years as an exclusive, expensive event—TED began releasing talks from the conference online, for free. Rather than sinking TED’s business model, this strategy of radical openness grew its audience from 1000 attendees to 150 million users worldwide, evolving the organization from an event to a global platform for spreading ideas.
June Cohen led TED’s transition online, and will share the inside story of how the organization has architected these changes and managed the unexpected growth.
Here is a video from web2.0 EXPO:
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