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Why people work at certain companies when the money is not the issue

Start from this - Pay people enough, only to take the issue of the money from the table. Then go with meaningfull things (start treating people as people:-) and you will see that the money is not the issue.
And the most important things that motivate are:
  • Autonomy - self direction.
  • Mastery - we want to be better at stuff.
  • PURPOSE motive!
Dan Pink:

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