In social media we always ask - What is the monetary value of these fans or how to monetize them. For example - What did Starbucks gain, then invested in it's Facebook fan base - acquired in part with several big ad buys. Now it;s 6.5 million fan base which is worth $23.4 million in media annually . How we get this number - The company's findings are based on: impressions generated in the Facebook news feed the stream of recent updates from users' networks. Brand's 1 million fans generate about $300,000 in media value each month. Stats, by "Virtue"
Marketing, e-commerce, web-design, travel